Game-changing ideas, delivering results!
GamePlan turns experience into results — delivering
award-winning solutions in sport, media & business.
It's not consultation. It's transformation!
What's your GamePlan?
See how our tailored solutions can boost your organisation. We provide the expertise to drive your success.
All services
Sales & Marketing
High-impact strategies that drive growth, brand authority, and lead generation—turning insight into action for real results.
Sports Management
A winning formula - we help unlock new revenue streams, fan engagement and provide comprehensive management for athletes, clubs and rights holders.
AI & Digital
We make AI and digital innovation accessible, practical, and profitable, helping you automate, optimise, engage and grow.
Media & PR
We help businesses, athletes, and organisations shape the narrative, build the brand and engage with their audience.
Business Strategy
Turning Ideas into Scalable, Profitable Businesses. We provide expert strategy, funding, and support to help businesses launch, scale, and succeed.
Products & Services
Innovative solutions beyond consultancy - we also create game-changing platforms and services that provide real value to business, clubs, athletes and fans.
15+
Years in the Industry
£5m+
Revenue Generated
50+
Projects Delivered
90%
Project Success Rate
Helping businesses, athletes, and brands grow
Proven Experience
We’ve been at the top of sport, media, and business and know what works - and what doesn't!
Innovative & Invested
We care about our partners and get to know you. You are not a client, we are part of your team - fully invested in our mission together.
Tailor-made For You
All of our partnerships are bespoke, insight-driven, and built for impact. We are solution driven.
Some of our expertise...
Sports Management
Strategic Partnerships
Brand Strategy & Content
Digital & AI
Social Media
Fan Engagement & Events
Media & PR
Broadcast & Podcasting
Our Latest Project: PerkArena
Brands want to target sports fans. Clubs need to improve customer retention. And fans want value for money.
PerkArena was the answer - enhancing club-led reward schemes with globally recognised partners.
From concept to reality, building the brand, influencing partners, and creating a game-changing rewards platform.
Through smart marketing, bold innovation, and commercial influence, we’ve turned PerkArena into a must-have tool for clubs and fans—driving loyalty, boosting engagement, and delivering real results.
Don't take our word for it...
“Creative, value driven, and hugely passionate. Over a four-year partnership I developed a fantastic working relationship with James and his team.
From day one he introduced innovative ideas to help us achieve our goals, and focused heavily on adding value beyond our expectations. Above all James’ passion was contagious and absolutely key to the success of our partnership.”
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Vision & Leadership...
“He is a visionary, of the highest integrity. Not just one of the best I have met in professional sport, James Clark would be in my starting line-up in any executive team I was putting together. He is that good.”
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Culture....
“Had the pleasure of working with James and his team on the Super League tour to Australia. An absolute champion, who lived and breathed the culture. An absolute pleasure making history with him.”
Remarkable Service...
"James' [Fonder of GamePlan] contribution to the sport of rugby league, and Hull FC in particular, has been remarkable."
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