Changing Face of Sports Marketing — How to Stay Ahead
Sport is about more than just what happens on the pitch. We take a look at the changing trends in sports marketing in 2025 - content is king, technology rules and insight is everything!
In 2025, sports marketing is about much more than what happens on the pitch.
It’s about emotion. Content. Community. Profile. And increasingly, it's about technology.
Here’s what we’re seeing — and how GamePlan helps brands, clubs, and athletes win in this new era.
1. Purpose Matters More Than Product
Fans and consumers align with values. Brands sponsoring sport want more than logos — they want CSR, ESG, and genuine community connection. You need to be part of a great story.
2. Data Is the New Gold
From ticketing to digital engagement, clubs and sponsors now expect meaningful data — and the ability to act on it. Insight is key to every decision. Be smarter, grow quicker and be more efficient.
3. Owned Channels Are Growing Fast
Relying on broadcasters and matchdays alone won’t cut it. You need content, social presence, and digital engagement all year round.
4. Fan Engagement Must Be Frictionless
Mobile-first. Personalised. Instant. Clubs and brands that embrace user experience will see the biggest loyalty and commercial returns.
5. Athletes Are the Media
Players and coaches are powerful content creators. They are the stars of the show. Used well, they build trust and reach like never before. Personal profile is everything in 2025.
What We Do Differently
At GamePlan, we combine years of front-line sports leadership with cutting-edge digital strategies. From fan engagement platforms like PerkArena, to data-driven sponsorship activations and digital marketing — we help you create a lasting impact.
Whether you're a club, an athlete, a commercial partner, or rightsholders — we’d love to show you what we can do to help you.
Let’s talk sport.
